At Members Connect Australia (MCA), the driving force behind our mission is a team of passionate professionals, experienced advisors, and forward-thinking leaders dedicated to supporting and empowering Australia's membership-based communities. Our strength lies in our shared values—collaboration, integrity, and innovation—as we work to elevate the experiences and outcomes for our members nationwide.
The MCA team brings together deep expertise from across the membership landscape, including association management, member engagement, professional development, governance, and digital strategy. This unique mix enables us to deliver meaningful services, build strong networks, and advocate for the evolving needs of member-focused organisations.
We're also proud to work alongside a vibrant community of contributors—volunteers, strategic partners, and industry specialists—who generously lend their knowledge and insights to strengthen our initiatives, from crafting practical resources to mentoring emerging leaders.
Whether we’re developing new member tools, influencing sector-wide conversations, or delivering impactful programs, our team is united by a clear vision: to help membership organisations grow, connect, and lead with purpose.
|Elena Park Chief Executive Officer
Elena brings over 20 years of leadership experience in professional associations and the financial services sector. Her career has focused on championing member-driven programs and influencing national policy to strengthen professional standards. At AAA, she leads strategy and partnerships that drive long-term impact for the accounting community.
| Emily Roberts Head of Member Services and Engagement
With a background in community management and professional services marketing, Emily leads member outreach, onboarding, and engagement. She works closely with individual members and corporate partners to build a connected and vibrant AAA community.
|James Cooper Financial Manager
| Chloe Miller Digital Programs Manager
Chloe oversees the delivery of AAA’s online learning, resource library, and digital member tools. With a background in digital transformation and user experience, she ensures that our tech and content platforms are accessible, responsive, and member-focused.
| Oliver Baker Policy and Advocacy Lead
Oliver is an experienced public affairs professional with a background in government relations and financial regulation. He develops AAA’s policy submissions, responds to regulatory changes, and represents the voice of members to stakeholders across government, business, and education.
| Isabella Cruz Senior Advisor – Professional Standards & Ethics
Isabella is a registered public accountant with two decades of experience in audit, compliance, and ethics training. She advises on AAA’s standards, supports integrity frameworks, and facilitates workshops on ethical decision-making in accounting practice.
